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Social, technological and political innovation combined in a coherent strategy is often more effective at offering solutions to environmental issues than more established, traditional policy mechanisms. In recent years, important environmental challenges have been addressed by more socially-conscious approaches. What is described as social innovation can provide a vital impetus to the successful implementation of environmental policy. There have been significant advances at a European level in issues such as energy, the reduction of CO2 and sustainable public transport. This has been achieved through increasing awareness of the problem, providing platforms through which policy is conducted effectively indicating the most appropriate means of addressing the issues in question and by supplying the instruments and Key Performance Indicators (KPIs) necessary to guarantee political continuity and policy completion.