None of us has ever been trained to decide, and no common methodology existed hitherto for making decisions in general.  Yet, to varying degrees, we are all involved in making decisions, sometimes alone, sometimes with others. But, the process of deciding is often shrouded in secrecy and/or inexplicability, thereby inhibiting unity and commitment to the outcome, if not promoting disengagement altogether.

Clearly, we need a process which helps deciders to always make the best choice (sic), and in a way which is understandable to all concerned.  The whole process should be universally transparent (public accountability), no matter how many people may be involved or how disparate their views (for unity and commitment). 

"Informed Choice - ic!" is our innovative App which applies to any decision involving any number of people. And it uses a globally-recognisable 'language' so that those affected by, or involved in such decisions can easily understand, test and/or participate in them. Above all, it always makes the best choice based on everyone's views and perspectives, all of which are easily expressed. 

Furthermore, it can be freely available (and forever) on a website with NO advertisements, NO commissions, NO subscriptions, NO donations, NO sponsorships and NO privacy issues, ergo beyond reproach.  Many other significant benefits arise, like bias-neutral, ability to prove innocence (sic), comparison with model candidates in recruitment, and so on.  And, a blueprint is in place for ongoing developments, like fostering a community to develop and maintain a library of decisions, a la Wikipedia, but with attitude.

"Informed Choice - ic!" supports any decision-maker, or any group of decision-makers, on any subject, in any circumstance, and ensures the best choice is always made.

The particular issue we aim to address is that we all seek to make the best choice, in any situation.  Universally transparent decision-making is, per se, a pre-requisite for public accountability.  Moreover,  it restores trust in just about every area of society, as well as re-engages citizens in every aspect of their lives that they wish to be involved in.  In procurement, ignorance, incompetence and corruption can all be exposed; in recruitment, candidates can be properly assured of their reasons for success/failure; for consumers, confidence that the best choice is always made from a plethora of products/services; for life-choices, say careers, schools, courses, etc. the best choice is assured; governance everywhere will be significantly improved; medicine will show the best treatment is made, even with patient participation if necessary, and so it goes on.  "Informed Choice - ic!" is ubiquitous.