Everyone who chooses the transport modality which is best for your own health (both mental and physical), for the air quality and the public space in your city deserves advantages from parties in society that benefits as well from the people that use the bicycle for transport. Making these cooperations visible and shareable the world and perception will change quickly for the better. And the local economy will thrive of slow traffic. Several studies shows huge increase in sales where cyclists are. It helps goverments to build safer infrastructure. Which is a lot cheaper then for cars. Europe is so beautiful with all her cities. We can do a lot better for the people that live, work and visit them.