The aim of this project is to implement and develop innovative business models to run sustainable transport solutions around Europe and amongst specific consumer groups (prescribers such as Universities). Universities are considered as one group of these prescribers, since they have particular problems with transport, such as:
Massive use of private transport at rush hours with subsequent traffic jam and parking problems.
Internal transport between the various campuses that the Universities are usually composed by.
They are also considered a strategic catalyst since they can reach a big critical mass of users (eg University of Valencia amounts 68.000 people) Furthermore, as centers of excellence, their staff and alumni have high level of environmental consciousness and they are more open to new ideas and solutions (more sensible to transition thinking).