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By making the direct citizen-government communication an every-day reality of citizens life, ImproveMyCity brings significant impact to the city functioning. With issue reporting being an easy and fun process, citizens will become more active and engaged with their government. Moreover, ImproveMyCity is expected to increase the citizens awareness about the various processes and players required to solve a certain type of problem (i.e. many are the cases that citizens dont know that their issue is under the jurisdiction of the general (and not the local) government until they receive this information from the feedback mechanism of the application). This direct communication is expected to make citizens more co-operative with their government and their fellow-citizens and contribute to their sense of purpose and meaning towards the empowerment of the citys collective awareness. Finally, by establishing more efficient mechanisms for spotting and fixing the problematic parts of a city the level of well-being and satisfaction is expected to improve among its citizens.