With over 250,000 members, DonorSearch.org is the largest community of blood donors on the Russian internet. We motivate people to become donors and accompany them from the first donation of blood to regular donations and the title of Honorary Donor.

Despite the increasing number of blood donors in Russia, there is an acute shortage of blood supply at blood centers. The biggest cause is the lack of effective communication and absence of motivation for citizens to make regular donations.

DonorSearch.org allows for communication between parties in the donation field and companies that practice corporate donations. These are blood centers, citizens (current and potential donors), NGOs that promote donor activities in the regions, charities that support cancer patients, and socially responsible companies that promote corporate donation.

DonorSearch develops modules at its B2C and B2B2C platforms, which help parties to significantly improve their efficiency.

• B2B2C modules include a service for donor flow management for blood centers, service activities for NGOs, corporate pages to encourage organizations’ employees, analytical modules for each organization.
• B2C modules include gamification, loyalty programs, a magazine and a blog for donors, a forum, and mobile applications are aimed at increasing user activity and loyalty.

The business model is based on monetization of the project target audience (socially responsible citizens of 16–35 years from major cities of Russia and the CIS). Such audience is interesting to business in the b2c segments – mobile, banking, insurance, etc.

We are looking for assistance in reaching the CEE countries’ markets with a potential audience of 6–10 million people, and in integration with public health systems in CEE countries.

Our team has five people: CEO Ruslan Shekurov is the director of DonorSearch Association (NPO) with a PhD in chemistry; CTO Konstantin Skobeltsyn is an entrepreneur (ex-founder of Advanced Dental Cloud, a time and cost saving cloud dentures production system); and marketing, analytics, and SMM managers.

website: https://donorsearch.org 

socialpages: vk.com/donorsearch; facebook.com/Donorsearch; instagram.com/donorsearch;

contacts: [email protected] +79046696621

The main objective we are measuring for is in line with goal 3.8 of the UN SDGs. We are planning to measure the number of reported shortages of blood at blood centers, and we are aiming to reduce the number of blood centers that lack blood by month / city. We also plan to increase the future number of regular donors by involving active 16-years-olds into the project. Another impact is the growth of number of donors in the national registry of bone marrow donors.

Some metrics are the number of new users, new donations, and the proportion of regular and initial donations. Our task is to come to a model where donors of the most needed blood types come to each blood center in the required quantity daily.