Almost everyone now use smartphones and have this amazing technology in their pockets. We transform the smartphone into an emergency response device when a person is missing or someone loses a pet.

When this happens, you post a localized announcement and everyone nearby gets notified and can start looking for the missing person or the missing pet.

The project unites local communities to address a specific social challenge and help solve very specific problems: finding a specific missing person or a lost/stolen pet. It creates a sense of unity, strength in numbers, but also feeds a feeling of safety and trust in your local community.