gives a new dimension of social corporate responsibility and transparency. enables marginalized and disadvantaged people to be seen and heard in a way that matters, which can create opportunities that otherwise would not exit. inspires and supports people to take responsibility for their own lives and make an action towards their own happiness. connects people who have the will and courage to challenge the status quo and change things. takes off the superficial mask of power, money and position and gives people the opportunity to be valued for their personal traits, skills and ambition.