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More or less every business owner today understands how online reviews can affect a company's chances of success. Even a few markedly bad reviews can be the beginning of too much trouble, and it can certainly be difficult to recover.
What generally matters the most, then, is being ready to respond and address concerns quickly and effectively. For business owners who take charge of their yelp reviews in this way, plenty of additional goodwill typically develops in the process. Reading a well designed Guide to Yelp Reviews can make it much easier to understand what needs to be done.
A Somewhat Opaque System That Pretends to be Transparent
One important reason for why preparation pays off is that Yelp is not necessarily as simple as it seems. Some business owners assume that reviews are merely published as they are received, but this is not always the case.
In fact, Yelp makes use of automated algorithms that try to determine the authenticity and usefulness of each and every review. Whether they are positive or negative, quite a few reviews end up in a kind of purgatory where they do not influence scores at all.
There are other reasons for which reviews on Yelp will sometimes be suppressed, removed, or simply not accepted in the first place. Business owners who are aware of these factors tend to be much better positioned to understand what it is happening with the reviews collected for their own companies.
Letting Yelp Know Who is in Charge
Another important fact that many overlook is that Yelp has a system for allowing business owners to designate themselves as the sole authorized representative. Taking this step is one of the most important of all, because it is what allows for an owner or manage to respond to reviews that could otherwise be problematic.
A comprehensive yelp business guide will contain instructions for signing up through the system, a process that is fairly straightforward. This should be one of the first moves that a business owner makes upon resolving to start managing reviews at the site.
From that point forward, it will also make sense to be sure that enough reviews have been obtained and keep coming in. Obtaining more yelp reviews for just about any company can help, but most of all when there are relatively few in place to begin with. Even when they are not all positive, a larger collection of reviews tends to inspire more confidence in readers.
This project was last updated 1 month ago