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Should Existing Crowdfunding Platforms be Used in a Fundraising Focused Marketing Campaign?
Fundraising is a major component of marketing in 2017, but this was not always the case. In the early 2000’s and prior, fundraising was slightly taboo and not widely utilized online. Now, fundraising is one of the big arcs of marketing help and its integration online is borderline standard.
Anyone and everyone in the nonprofit space fundraises in one capacity or another. Existing platforms can facilitate this effort. But, do they work? Are they functional in a nonprofit space or are they quickly being phased out due to overuse and abuse?
Kickstarter and its Friends
Firstly, fundraising is slightly different from crowdfunding, as the latter supports some kind of payment back in some way. In crowdfunding, people are giving money. But, they are also receiving a gift, such as a preorder or a bonus for the project.
The last point leads into another elemental difference between crowdfunding and general fundraising. Crowdfunding is often built on specific projects that have a tangible aspect. This project is for a game. This is for a piece of art. Crowd-funders support the project in relation to seeing the end result. Fundraising may be more nebulous, such as supporting a cause or supporting the nonprofit as a whole.
Both are similar in that neither supports a business in any direct way. For example, no one sets web designs and fundraisers with the marketing “support our business.” It is not a business, generally. It is a vague way to garner support because no one knows what they are supporting exactly. Crowdfunding is similar. Users cannot ask for crowdfunding (again, generally) to start a business.
The business needs to be there and the crowdfunding is crafted to support a specific project within that business. Kickstarter is the most popular example of this system at work.
GoFundMe and Nonprofits
GoFundMe is a fantastic offshoot of Kickstarter because it specifically caters towards nonprofit organizations. GoFundMe is also non-project based. Users can ask for fundraising to support a mission trip, a health crisis or something business-related if they so choose. It’s a platform that is less structured than Kickstarter overall.
These existing platforms can act as a great catalyst for marketing and fundraising, but it really takes a logical leader to develop the web design and the strategies which will bring people. even on those platforms, they do not just appear. The team at Vizzify Marketing can give clients the edge they need to reach their audience.
Organisations- (Fab)Lab Digiscope
This project was last updated 20 days ago