What we do
Many small business owners do well with the customers who hear about them locally but could be far more successful if they invested in small business marketing. It's no surprise that many small business owners avoid doing this as long as possible because of the expense. The reality is, however, creating and optimizing a website is going to pay for itself in relatively little time.
A Professional Design Leads to More Customers
Professionally designed websites do not have to be expensive. It depends, often, on how large they are and whether anything is sold through the website. Having just an informative website is going to be less expensive, but can mean the business misses out on some customers who would prefer to order online. An informative website can be created first and expanded to include online sales later to ensure there is enough room in the budget, at first, for a professional website.
Focus on Optimizing the Website, Not Advertisements
Advertisements abound on the internet, but the reality is that around 70 to 80% of consumers will ignore the ads and will, instead, focus on the first few websites that appear when they do a search online. Paid ads for search results can be expensive, especially for keywords that are in high demand. This money is wasted on most people, and the budget will be better spent on optimizing the website so it ranks higher.
The Money Involved in Website Creation and Optimization
Although it can seem like it is expensive to start marketing a business online, small businesses do have options. They can start with just an informative website and add e-commerce later. They can ignore ads and, instead, focus on organic search results to have a higher chance of reaching potential customers with a smaller upfront cost. Pair this with the potential 40% increase in revenue, and it makes sense to start optimizing a website for a small business even if the budget is small at first.
Make sure your business is found by as many potential customers as possible so you can be as successful as possible. Start working on your website design and optimizing your website today to ensure you can connect with anyone who might want your products or services. This is going to be well worth the cost to your business.
This project was last updated 21 days ago