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The Implications of Studies Regarding Local Business Reviews and Rankings
A study completed by moz.com for 2017 focused on local search engine ranking factors for businesses. The amount and content of reviews account for the fourth highest percentage of factors that raise local rankings. Reviews are becoming crucial to local businesses because they increase local search engine rankings. People will conduct an internet search to find what they want and need from a local business.
If the business is not listed on that first page, most potential customers will not even know they exist. Being located in the neighborhood is not what attracts customers. Convenience is a factor in where people decide to shop, but now shopping online is the most convenient way to shop. Local businesses can no longer rely on location to draw people to their doors.
Ways to Increase Review Numbers
Businesses can get more reviews simply by asking for them. Customers indicate they will leave a review when invited to include one on the business website. How the opportunity presents itself will effect the number of people who participate in the review process.
A short survey is quick and requires little effort. That will suit those with hectic schedules. Those not in a hurry will be more likely to leave a few comments. Giving the customer more than one way to provide a positive review is wise.
Keeping Track of Reviews
A positive review can attract potential customers to the website. A negative review can lead them to the competition. Constant and diligent online review management is essential to the business.
Many owners attempt to monitor what is posted online, but that gets more difficult as the number of reviews increase. Hiring an experienced company to provide online review management can ensure that reviews have a positive effect on the business.
The goal of online management and business reputation management is not to influence reviews once they have been posted. It is to highlight great reviews and promptly respond to negative ones. Simply deleting a negative review will not reverse the damage.
A business that addresses the issue and satisfies the customer can change a negative review into a positive one. It also sends the message to customers and browsers that customer service is a priority. That is important because people indicated they trust reviews as much as they trust a personal recommendation.
This information is based on Review Survey Research for 2016. Local businesses are also researched before people try them so reviews do have a substantial impact on any increases in business and revenues.
This project was last updated 1 month ago