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A Walk through the Six Stages of Video Production and How to Get through Them All Alive
Video production is its own thrilling little adventure that cascades through six main stages. Video production through means of advertising is a dance among many. Current customers or potential new customers want to see good content. The media placement buyers want to find content that fits their needs and makes tonal sense with their own target market. The producers want to deliver content that satisfies everyone. How are these six stages progressed to make for a fantastic final product in media buying.
The concepting stage begins with the framework and the idea. The media placement will begin with creating a concept strong enough to stand next to all the other billboards out there.
Scripting is interesting because the importance of it varies based on the location and use of the video. In a billboard, the audio script is almost irrelevant. But, the script can be applied to web content, the website, banner ads, etc.
Who is in the video? The casting process is especially exciting because it allows for an opportunity to put a face on the brand. clients can set up auditions for the various cast members, and create a full story through this process.
The direction will steer the course of the production based on the script. The directing phase allows for a lot of innovation. How are shots laid out? Cinematography and creativity can flourish under an able-minded director.
The filming process is self-explanatory. Clients can often be invited in to engage with the actual filming and help offer insight into the progress. Often times, the production team at Red Crow will cover the various specifics of filming, including how they get certain shots, the resolution, and other technical aspects of film-making. The methods may vary because of the format of short marketing videos designed for billboards.
The editing phase is where the video can truly come alive. There are many film directors who say it is in the editing where the movie actually takes shape. Video production has never been easier and more accessible.
Video content can even be featured in outdoor advertising. This is how versatile video content is in 2017. The goal of media placement can be achieved after the creation of video content that warrants big money and powerful placements. The six stages create a framework for creativity. In this modern business age, creativity is its own kind of asset, and the most creative leaders typically succeed.
This project was last updated 1 month ago