What we do
Search engine optimization is a marketing strategy that focuses predominantly on the numbers. A lot has been said about the metrics involved and the consistency of sticking to what works. Even more has been said about SEO and how it does not just start to provide answers in the matter of a few days. It takes an intentional effort, every day, to get the desired results.
It is a game built on baby steps. Even when the goal is accomplished, SEO requires reworking and tweaking the formula in the slightest ways to stay out on top. There is little room for marketing gimmicks and approaches that are needlessly experimental in an effort to be original. Sometimes, clients need the cold and hard data about how their efforts are paying off in a tangible way.
Trimming All the Fluff
If it is true that many marketers place their time on the fluff of SEO, why do so many SEO marketers continue to do it? Why is there so much noise? The answer may be in the competition of the marketplace. Small companies looking to rework their SEO strategy can dig far and wide. You can find a company to audit your PPC that does not lean on high-profile gimmicks or allusions to a system. The SEO company should provide the answers and the metrics to follow through. All the fluff is only that. It may look good and appear professional, but it is pure excess.
Getting to the Raw Data
A typical chart from an SEO provider may not highlight the raw data and the pertinent details. A good SEO company will cover the data and not anything superfluous. This will include impact details on organic search results, which make up the most forward-thinking of all SEO strategies. The goal is to retain and push for more organic results. These are individuals coming to the page not from a marketing directory but from good old-fashioned typing it into Google.
The chart should also track comparative referral hits. These are individuals coming from direct pages that were linked from another source intentionally. The referral network can be vast, and referrals help all involved get to where they need to be.
This project was last updated 26 days ago