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The First Steps for Product Label Design
Labels earn companies brand recognition, make the product look more desirable and must remain unique enough to not risk any sort of copyright violation. It is not always as easy as it may seem to design the perfect label for every product. Labeling Solutions are found easier with a few helpful tips and the right equipment.
Choose the Colors
Obviously, the label cannot be designed until the size and shape of the container are chosen. The next step is to think about color and patterns. If the container is clear, the label will need to be something that is complimentary to the product color. Another deciding factor for label color is psychology. Research what type of feelings or emotions the product should encourage and use colors in the label that help to promote these emotions.
Check the Competition
Look at similar products from competitors and what their labels look like. Note the similarities, the differences and what each label is lacking. Use this information to create a label that leaves out nothing and stands out from the rest.
Get Some Feedback
Print several different designs and ask employees, friends and others for feedback. Do not just ask them to choose a favorite. It is important to know why they feel the way they do. It could provide valuable insight regarding what consumers expect from the labeling of specific products, what font is appealing and much more.
Use the Tools
Product labeling equipment is the only way to genuinely produce professional looking labels. Yes, a basic software program and decent printer create an acceptable label for a hobby item. When the market expands more it means choosing equipment that is capable of printing large and small labels, large and small batches and securely adhering the labels to multiple types of packaging materials.
The purchase of good labeling equipment is an important investment because its quality and its efficiency play an important role in the profits and professionalism of the company. After spending so much time creating the best label it is important to dedicate at least as much energy to discovering the best machine to print and place the labels on the product.
This project was last updated 4 days ago