What we do
A very common case in small businesses or new projects that are launched on a tight budget, is to do SEO yourself , there are many cases of small business services or Ecommerce that come to me and comment me so far the SEO I have done , And when they have been able to raise funds to professionalize that aspect they have done so.
But doing SEO without knowing SEO involves a tough risk for an online business , because many times the information found on blogs or forums is outdated and lets glimpse techniques currently penalized by Google Panda or Google Penguin. The result is that many of the smaller companies that continue to come up with this pretext are over-optimized, or have implemented SEO directories .
A posteriori work usually consists of a complete re-orientation of the strategy, a correct optimization on-page , and an accompaniment in terms of training the client to make him see and understand what he failed and which is the best way for his project.
Still, as I know that many entrepreneurs who follow me through the newsletter or who read my blog every day in search of tips on SEO, I will give some very very basic guidelines so that when doing SEO do not fall In techniques that may be targeted by Google's anti-SPAM systems.
1º The web is always optimized for a client . Because by facilitating access and navigation to a person we also do for a search engine, so we must consider that any user and potential customer can reach from point B to point E in the fastest and easiest way possible, always in a way Intuitive.
2º The contents are focused on human reading. So we avoid falling into over-optimization SEO that currently penalize, the keywords to which we focus should always appear naturally, and bold for example are used to highlight strong points or calls to action, no longer for target keywords .
3º It is fundamental to know how our potential customers are looking for. For this we must analyze what our target keywords are and apply them naturally to the content. There are many free 30 day trial SEO tools to analyze keywords , but if we do not have access to them or knowledge to use them we can pull the suggestions of Google, that is, related searches to make us one, this way we will see in trend how to perform related searches .
4º Size matters, but our goal is to sell. Because since Google Panda launched the search engine has been giving more and more importance to the extension of content in text, it is important the length yes, but if this is going to cause the user to have to scroll too much to find a button to buy Or a contact form it is best that we look for another location or format for that content, since our primary objective is always to sell .
5th The Link Building better than just come. When we do not know how to do SEO but we want to make Link Building the ideal is to let it arrive in a natural way, giving out the brand actively. Because if we go looking for it without considering media, location of links, naturalness, non-repetition of anchors, logical and varied anchors, etc. We are likely to encounter a Google Penguin penalty.
As I commented these steps are very basic, they are not really SEO work , but they can serve to at least not be penalized for bad actions that sometimes we can believe they work (or continue to work).
This project was last updated 23 days ago