What we do
If yes, then you should identify the root cause and iron out issues to increase your conversion rate. One common reason might be missing features on your website. This is where web design services can help you by giving you a website that delivers a flawless user experience to users. Here are some of the web design features that your website should have to convert more visitors into paying customers.
The first thing that will strike web visitors about your website is its design. A unique web design can create a brilliant first impression in the mind of your website visitors. This is what persuades the user to return to your website. Make your website stand out from the competitors does not looks like a cheap rip-off of competitor’s site.
Take advantage of distinct visual style, typography and interactive design elements to differentiate your website from industry competitors. Use hover animations, background videos, background animations, large-scale animations and other interactive web elements to attract visitors visually so they can connect with your brand. Make the web experience more interactive and distinctive for your web audience.
Call To Action
Imagine a scenario in which a website visitor comes to your website and navigate through different pages of your website but do not know what to do next. What do you think will happen next? The user will abandon your website and you will lose leads. No business wants that, right. That is why much emphasis is laid on call to actions. Place call to actions that engages your website visitors and persuade them to take action. This could be in the form of sign up for newsletter or creating an account. Call to actions is an important tool to boost your website’s conversion rate.
Quick Page Load Times
Let us be very honest here, no one likes to wait. Users are looking for instant response when they land on your website. According to Google report, 53% users will abandon your website if it fail to load in less than 3 seconds. Abardeen Group study, shows that one second delay can lead to 16% decrease in customer satisfaction, 11% decrease in page-views, 7% dip in conversions.
The faster your web page loads; the better will be the user experience. The better the user experience, the lower will be the bounce rate. It is a complete cycle, each event is connected to another and web designers must understand this relation. Get rid of excess baggage from your website and make it more lightweight so it can load instantly. Even if you can shed some seconds off the website load times, it can make a huge difference to the user experience and conversion rates.
Users come to your website to find something but if they could not get what they are looking for, then they will leave your website and look elsewhere. As a business, you cannot afford to let your users go to the competitor’s website, right. In order to make users stay on your website, you will have to provide them with what they are looking for or at least make it easier for them to get the information they are seeking. There is no better way to do that by adding a search feature to your website and make it easy for users to navigate from one page of your website to another.
Mobile Friendly and Responsive Design
Last but certainly not the least is the responsive design. With billions of mobile devices out there and mobile web users overtaking desktop web users, a mobile friendly, and responsive web design is not an option anymore, it is necessary to survive in today’s mobile dominated world. If your website does not load properly on different mobile devices with varying screen sizes, you will miss a major chunk of customers that access the web through mobile devices. Even Google is penalizing non-mobile friendly websites and pushing them down the search rankings, which would negatively affect a website’s visibility and traffic.
You can easily convert your website visitors into paying customers by making few clever tweaks to your website. Add the aforementioned features and functionality and see your conversion rate go up. Distinguish your website from competitors with unique web design. Deliver instant response by reducing page load times and dish out web content on billions of screens with responsive web design. Tell users what to do next with a catchy call to action. If you know about any other web element or website feature that increase your conversion rates, then feel free to share it with us in comments section below.