Action oriented: Oriented to impact action and advance change in the resolution of social challenges and  taking advances of societies opportunities.

• Research to inform and improve the design of organizational processes, economic models, policies, legal issues and technology.
• Economic impact of research, favouring the exploration of results and a system transition towards an economy that puts people in the center.
• Promoting an empowering and sustainable relation with technology.

Research excellence and quality: High research performance, talent, and rigor.

Transdisciplinary to tackle challenges from diverse perspectives.

• Mission oriented research more than method or disciplinary oriented.
• Considering socioeconomic, gender, environmental perspectives.

Methodological pluralism and experimentation (intensive use of cocreation, collaborative, visual and data oriented methods). Research management innovation: exploring agile methods, mutual care and gender dynamics. 

Open knowledge

• Lean approach, reproducibility and multi targets communication.
• 100% publications in open access.
• Publication of open data and research toolkits. 

Transparency: Public, transparent and accountable processes regarding partners, impact and sources of funding.

Knowledge cocreation: Openness as part of a cocreation ecosystem (versus closed group “Ivory tower style”).

• Favoring an ecosystem of plural modes of engagement.
• Intense efforrt dedicated to disseminate and create relations and feed community building (meetings, collaborations, events).
• Collaborations with civil society, policy makers, economic actors and other research institutions.

Glocal: Global and local alliances, perspective and links to Barcelona, Catalonia and internationally.