We now live connected lives in this digital age. The internet and social media are shaping our relationships, the way we live and our sense of self-worth. Social media activism is a growing phenomenon and online giving is a norm for most of us. Have you thought what the future of doing good looks like? How can we make our digital actions worth to charitable causes and what part social good will play in shaping our personalities and lives?
The key objectives of our project are to help charities by monetising the social media activities and offer the opportunity to people to do good with their digital actions. Purpose marketing is at the heart of the marketing mix and the companies of today are caring and have developed a strong social consciousness. They are well aware that by doing so, they benefit their business and deliver genuine, measurable good to the society. We know charities go though tough times, the funding gap is getting bigger, while companies get very little positive publicity from the charity sponsorship and digital marketing spend. So where do companies find all the new cool charity campaigns to sponsor and generate positive publicity, business and societal benefits?
Innovation is at the heart of our project, we bring companies and charities together by using technologies like blockchain, to create purposeful campaigns that harvest the social media power for their mutual benefits. We offer a new and exciting fundraising channel to monetise social media activities.
UNICEF says your Facebook 'likes' won't save children's lives but now they can with HELPFUL.
We are a London based 'technology for good' company with global reach and potential growth. We will create a unique platform that monetises social network activities for fund-raising and fund-matching. The first platform that matches 'likes for donations', creates a new social good currency and unlike existing fundraising platforms that raise money exclusively from public donations, we work with companies to sponsor the charities' social media campaigns.
Our vision is to make our digital actions valuable to charities, we would like to give the users around the world the choice to see advertising by brands they choose and support their favourite charities by doing so. Share the profits of sponsored links, adverts and video ads with good causes and create the first global Social Good Network, think of HELPFUL as the social network with a purpose.