Familiarity with new marketing features is the key to gain mileage in Facebook marketing

A large section of your customers could be on this list, and therefore, you have the responsibility of reaching out to them for the sake of your business.

A large section of your customers could be on this list, and therefore, you have the responsibility of reaching out to them for the sake of your business.

Denying yourself of the opportunity of marketing your business on Facebook can prove suicidal because you are keeping away from the majority of customers. Today, almost every person uses the social media and Facebook that pioneered it, has 1.80 billion active users. The most interesting thing is that the majority of users, about a billion, are active on the media daily. A large section of your customers could be on this list, and therefore, you have the responsibility of reaching out to them for the sake of your business.  It might be that most of your customers are not active every day and you might wonder how to reach out to them. The advantage with Facebook is that it allows you to identify your customers by specifying their interests, demographics and location so that you can be there at their doorsteps.

It is important to know Facebook features

According to a digital marketing expert who operates from a Brisbane office, being there on the Facebook by creating a page for your business is not enough. You must have a good understanding of the features of the platform to boost your marketing efforts. Facebook was born as a social networking site, and then gradually its powers in marketing became known. Since then, marketers have left no stone unturned to gain mileage in marketing by using the platform in the way that best suits them.  They use different features of the platform in many different ways, and you must have a good understanding of it to devise the best strategies for using Facebook for marketing. Keeping up with the new Facebook features that keep emerging almost every week is a challenging task for marketers. Some of the most efficient marketing features find a place in this article.

Facebook Products Shop                                 

When your business is on Facebook, the Facebook Page itself becomes the place for trading.  You can now sell products on your Page by availing the feature Facebook Products Shop. All that you have to do is to set up shop on the Page by following the instructions and then engage in trading. It needs just a few clicks to set up the shop that houses your products.  When setting up shop, you can specify the ways you want to conduct business – buyers might check out on your website first and then engage in trading, or they can buy products directly from the Facebook site.

By setting up shop on Facebook, you bring your products in front of your existing customers who are Facebook fans and at the same time, you have the opportunity of exploring new customers from the huge audience of 1.8 billion.  You will be able to enhance the exposure to existing customers by posting ads targeted to the public whose data you can collect by using the Audience Insights Tool. Buying products without leaving the social media site is the biggest advantage for buyers.

Audience Insights Tool

No marketing strategy can work well if you are not able to read the minds of customers. Looking at it from the other side, the audience behaviour and choices influence your marketing strategy. Hence, for marketers, it is paramount to have tools that help to gauge the minds of the public and customers. Keeping this in mind, Facebook creators have added the feature of Audience Insights Tool that gives marketers a way of knowing in-depth about customers.  The benefit of using this tool is that the information you gather is backed by real customer data and nothing is left for guessing.  From determining the nature of purchase activity to identifying their geographical location and demographics, the tool does everything for you. The information helps you to close down on your target audience, and you can even come to know their liking of Facebook Pages.

There is enough scope of learning more about the target audience by using data available from your customer database in hand, e-mail list and Facebook Page. The information helps to target advertisements more precisely, and it saves time and money.

Facebook Live marketing features

Marketers are always on the lookout for new features added to Facebook for use in marketing.  The popularity of Facebook Live has attracted marketers who find it highly useful in strengthening the marketing muscles.  Now you can stream live videos and increase the engagement level of the audience. Business Pages can now avail the feature of live stream pre-scheduling that allows setting up a time for your audience to stream business videos. It builds anticipation among the public who on knowing about the schedule take note of it and keep waiting eagerly.  By using the publishing tools together with the video library, you can create the pre-schedule for live streaming.

Assuming that you have set up the Product Shop on your Facebook Page, you can align the Facebook Live feature with it to create your broadcast, something similar to the commercials shown on television. When you display the products in the video, you can tag it so that viewers who want to make a purchase can access a direct link from the video and complete the buying on the Facebook Page only.  Using target advertisements with the video multiplies your visibility immensely.

Features of new Facebook Ads

The Facebook ads platform offers huge scope for creating the perfect advertisement that marketers can use to their advantage. Brands with an urge for reaching out to a new audience can make use of the less known but highly effective advertising spaces within this domain.

In-stream video ads provide the perfect place for advertising on Facebook as advertisers can place video ads of 5 to 15 seconds that is shown between live and non-live video. The advantage of the slot is that viewers cannot avoid seeing the entire ad as it intervenes between live and non-live video. You can even engage in conversation with prospective customers to give them a personalised experience by using the feature of Facebook Messenger ad.

Trying out these features will surely make your marketing more aggressive as you interact more closely with customers.

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