PLUG is a non-profit cultural association founded in 2010 as a "creativity accelerator" in a network of international professionals. PLUG deals with social communication practices and since 2011 manages the Posterheroes contest, an international graphic competition focused on actual topics in the field of environmental and social sustainability. In 2015 a new project from PLUG has been successfully launched as Print Club Torino,a print and graphic experimentation lab located in Turin with the goal to provide designers, illustrators, students and enthusiasts with the opportunity to complete their graphic projects independently or supported by technicians. Besides its annual organization of exhibitions, workshops and conferences such as "Serve essere Eroi?", PLUG organizes each year the festival Torino Graphic Days with the objective to promote the visual communication by increasing meeting’s opportunities between international artists, young and aspiring designers, makers and potential customers. Throughout these years, the association has been able to realize some social projects in collaboration with local NGOs and nonprofit organizations working with disadvantages groups of the city.